How to Effectively Transfer Knowledge

PART 1: Understanding Your Audience

– Jason Campbell

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Similarly, it’s impossible for information to make an impact, if no one is made aware of it.

campaign-creators-1166997-unsplashUnderstanding your audience should be the first step to developing oral or written communication content.  I have witnessed numerous presentations that were filled with jargon and failed to to contextualize the importance of their work. The presenter delivery, design of the slides, and data could be fantastic; however, the audience was often left with more questions than answers by the end of it Continue reading

A Heavy Dose of Ranting: The Digital Age of Misinformation

A simple google search can yield answers to almost any question imaginable. However, how reliable are the varied answers? Although inaccuracies about your favourite TV show trivia questions might not create any disastrous consequences, what happens for individuals that look up information regarding their health? Studies conducted at the University of Kansas by Assistant Professor Susan Harvey have highlighted that adults and adolescents alike frequently don’t verify their sources or double check information [1]. Given the success of “fake news” at influencing the electorate, it seems clear that many individuals seem to inherently trust anything that is published on the internet. It’s as if the fact that it’s freely available is evidence enough of its trustworthiness.

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A Heavy Dose of Ranting: Beliefs over Evidence

Given my background in science, I wanted to start off the blogging with an article detailing a blend of “science” and a new cultural trend… A few days ago, Gwyneth Paltrow’s company, Goop, held a “Wellness Summit” in Vancouver. This isn’t the first summit and likely won’t be the last, but Paltrow’s company has been coming under fire for making ludicrous claims that are dubious at best and a clear example of fear-mongering based profiteering at worst.

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A Little Bit About ME

For those that don’t know me, I’ll start off with a bit of an introduction. My desire to stay politically informed largely stems from my family and where I grew up. Both parents have always been heavily interested in current events/politics and they weren’t shy to express their views, especially when the family was grouped around the television watching the news. If you’re curious, the “ranting” aspect of my personality stems from my father, whereas my skeptical nature likely originates from my mother.

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The Beginnings of Rambles of a Campbell

After years of social media posting articles about politics, current events, science, and anything else that piques my interest, I figured it was finally time to start an actual blog! If you’ve ever gotten into a political conversation with me, you know that I can ramble on for hours until I notice you falling asleep or pulling your hair out. With that in mind, I came up with “Rambles of a Campbell”. If it doesn’t rhyme, what’s even the point, right?

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