PART 1: Understanding Your Audience
– Jason Campbell
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Similarly, it’s impossible for information to make an impact, if no one is made aware of it.
Understanding your audience should be the first step to developing oral or written communication content. I have witnessed numerous presentations that were filled with jargon and failed to to contextualize the importance of their work. The presenter delivery, design of the slides, and data could be fantastic; however, the audience was often left with more questions than answers by the end of it. Continue reading