PART 1: Understanding Your Audience
– Jason Campbell
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Similarly, it’s impossible for information to make an impact, if no one is made aware of it.
Understanding your audience should be the first step to developing oral or written communication content. I have witnessed numerous presentations that were filled with jargon and failed to to contextualize the importance of their work. The presenter delivery, design of the slides, and data could be fantastic; however, the audience was often left with more questions than answers by the end of it. Continue reading
A simple google search can yield answers to almost any question imaginable. However, how reliable are the varied answers? Although inaccuracies about your favourite TV show trivia questions might not create any disastrous consequences, what happens for individuals that look up information regarding their health? Studies conducted at the University of Kansas by Assistant Professor Susan Harvey have highlighted that adults and adolescents alike frequently don’t verify their sources or double check information . Given the success of “fake news” at influencing the electorate, it seems clear that many individuals seem to inherently trust anything that is published on the internet. It’s as if the fact that it’s freely available is evidence enough of its trustworthiness.